Tamburins not only consolidates its brand through the products, but the shop is designed to allow customers to experience the brand and intuitively present the aesthetics they pursue.
For the recently opened flagship store in Seongsu, different scenarios were tried out to add volume and light to the central area, where vertical and horizontal lines expand greatly. Key to this was the choice of a louvre profile luminaire mounted close to the glass structure to illuminate it upwards, at a temperature of 3000K.
What influence did the robust concrete structure and the spirit of Tamburins have on the lighting concept?
“Tamburins is a fragrance brand that explores undefined beauty. When you first step into the glass box and descend the stairs, the initial solid impression of dismantled concrete begins to crumble, revealing a fragrance-filled space. We wanted to create a contrast, where the hardness dissolves into a radiant atmosphere. Therefore, we aimed to express structural strength through facade lighting, allowing the warmth of light to spread throughout the glass box inside the building, just like a fragrance. The light decorates the space like a glowing gift box within the structure. The glass box space needed to be the most shining jewel-like, and also illustrating a beauty brand’s clarity. Since it is a brand that conveys sensory, we wanted to create a light that would intrigue passersby, much like how one might turn back to catch the scent of a pleasant fragrance.”
What role does light play and what functions must your lighting concept realise?
“Lighting goes beyond illuminating objects; it clarifies the brand’s message and makes people more sensory. The most important function is the invisible light. It brightens the products and spaces while minimizing glare for users, creating a clean and simple environment that maximizes the brand experience. Softly diffusing powerful light from recessed structure blurs the boundaries between the interior and exterior, drawing people into the space designed to focus on maximizing the product, space and brand experience.”
How were shadow areas and light accents balanced in the deconstructive design of the architecture?
“The concrete facade is the shadow area while the lighting accent lies within the glass box. The glass box features transparent windows up to the roof, allowing people to walk around and view the entire store from all directions. When people look downward, glare is supposed to be minimized and the light source should be invisible. The non-glare light is aimed toward the ceiling and recessed into the building’s wall to remain hidden. The linear light installed around the building and the subtle interplay of the facade and landscape light were designed to create a soft ambience. The intention was to emphasize a glow emanating from within the glass facade, sparking curiosity about what lies inside.”
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Photos / credits :
| Architect: The System Lab | Lighting Design: E.ON SLD | Photo: Joonhwan Yoon |